What We Do

When you hire us, you hire a team of smart and passionate people—we love what we do and we enjoy collaborating with our clients. We’re in the business of helping museums and cultural organizations make smarter decisions. Because every organization's needs are unique, we combine our deep experience in membership strategy and audience development with proven approaches to create a custom engagement for every project. 

Our areas of expertise are the perfect blend of research, consulting, and marketing. Sometimes you need analytics to understand the data you have, or you might require new market research in order to answer your questions. Perhaps you have all the data and analysis you need but struggle with creating a strategy for your future direction. No matter where you’re starting from, we can help you move forward.

With a focus on membership programs, we have capabilities in numerous research, evaluation, strategy, and marketing areas, including:

Membership Assessment, Strategy & Consulting

• Grand opening planning and membership strategy
• Dynamic membership planning 
• Membership program audit and assessment
• New membership program design and membership program redesign
• Service design and customer journey mapping
• Membership cost-benefit analysis
• Membership management coaching
• Customized membership training
• Membership program benchmarking

Research & Analytics

• Member surveys
• Membership pricing studies 
• Membership persona development
• Membership DEAI database enhancement  
• At-risk member identification 
• Empathic research
• Predictive analytics and modeling
• Membership user studies and concept testing

Membership Marketing

• Membership marketing strategy
• New member onboarding
• Membership communications planning
• Membership email marketing and marketing automation