Why is mobile marketing so effective?
Between 10 and 30% of your target clients are already using their mobile devices to access your website, and over 20 billion Apple Store and Android Market applications have been downloaded to date.
Reach a targeted audience. Mobile marketing allows you to reach a highly targeted audience with the ability to personalize messages to different customer groups and even individuals.
Highly effective two-way communication tool. Cell phones are with users nearly 24/7 and are a highly trusted and personal device. Text messages are almost always opened and read, often immediately when received. The average open rate for text messages is over 90% compared with approximately 20% for email campaigns. Two-way communication allows you to engage your consumer on a personal level and build stronger relationships.
Cost effective customer service and marketing channel. Mobile marketing has a much lower cost than other marketing channels. Further, mobile provides an opportunity to enhance customer service as well as to build a rich database for future outreach initiatives.
How can mobile enhance your marketing efforts?
- Campaigns can be implemented quickly. Mobile marketing campaigns are quick and simple to create and can be deployed instantly. Additionally, mobile marketing can easily be integrated into your other marketing channels to add an element of interactivity and consumer participation to your marketing campaigns.
- Customer data is relevant and accurate. Mobile is not only one of the best ways to acquire and maintain customer data, but once created, these databases remain accurate and relevant far longer than traditional postal or email addresses because people generally do not change their mobile numbers and often keep them for life.
- Campaigns are highly trackable. Mobile is highly trackable due to the ability for customers to respond directly and instantly. Thus, you can track the effectiveness of campaigns in real-time and quickly adjust your strategy to ensure the most effective message possible.
Mobile Apps: Whether you’re already invested in a mobile strategy or are just beginning to explore your options, organizations need to stay relevant to your audiences. A next generation app is defined not only by completeness of functionality, but by its configurability, extensibility and user experience. To address these requirements, it's critical to consider factors like the data that drives the app, security, scalability, internationalization, and maintenance. Whether you’re looking for ready-to-run apps with extensible, pre-built features for your industry or looking to build your own custom app, we're ready to help you bring your vision to life!
Text Campaigns: We offer the most comprehensive and robust mobile communications platform available. Our mobile platform is Web-based and allows staff to use text messaging to communicate timely and important information including:
- Renewal Reminders
- Membership Promotions
- News and updates
- Relationship building such as birthdays, anniversaries, or thank you messages
- 1-to-1 communications customized to the individual
Our “admin manager” tool allows you to send out a text message to all or part of your mobile contact list. You can send personalized and targeted campaigns set up to run automatically on a regular schedule (such as monthly) or one-time campaigns that can be set to run immediately. Messages can include a link to a mobile friendly web page (WAP site hosted on our platform) to display more information.
We can also assist you in developing an email campaign that allows clients to opt-in to your mobile program with the click of a button. And we can even provide a fully automated solution that doesn’t require any staff time or resources.
- Integrates with your current contact lists
- Tracks texts by individual and record all sent and received communications
- Run intelligent campaigns based on audience profiles (e.g. Target messages based on age, location, content preference, etc)
- Customize messages on an individual basis, allowing you to create and send personalized text messages in seconds