Rosie Siemer to Moderate Panel on Museum Audience Development at AMMC 2019

At the 2019 AMMC conference,  FIVESEED Founder and CEO, Rosie Siemer, will moderate a panel of diverse museum membership leaders in discussion about "What’s Next in Membership: Ideas for Developing New Audiences."

Cultural organizations are at the precipice of an historic shift in audience demographics and mindset. This diverse panel will explore the topic of engaging new audiences and reframing the traditional value proposition. Hear how membership is adapting to leverage new opportunities, including dynamic pricing, after dark memberships, and visitor identity-related motivations.

Rosie Siemer, Founder + CEO, FIVESEED
Erika Howse, Director of Museum Membership, The Children’s Museum of Indianapolis Sarah Owens, Membership Manager, Exploratorium
Nympha Patel, Director, Membership & Database Marketing, Art Gallery of Ontario

AMMC will be held in Pittsburgh, PA April 1-4, 2019. For more information or to register, visit