Membership Marketing in the Digital Age: A Handbook for Museums and Libraries
Membership Marketing in the Digital Age: A Handbook for Museums and Libraries
Patricia Rich, Dana S. Hines, and Rosie Siemer
Written specifically for all those who are involved with membership programs, Membership Marketing in the Digital Age: A Handbook for Museums and Libraries provides all the tools you need to implement a membership program that is healthy and growing. This comprehensive "how to" book includes the traditional techniques, plus the role that social and digital media play in managing a program, pull all the tips, trends and tactics needed to run a successful membership program.
You can order the book from our publisher's website www.rowman.com
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Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as:
- Member acquisition
- Membership planning and projections
- Membership retention and renewals
- Membership servicing, engagement and loyalty
It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country.